Autry engaged us in a digital transformation journey centered around the migration to Shopify Plus, creating a more scalable, high-performing ecommerce ecosystem built to support the brand’s international growth ambitions.
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Audit Design, SEO & Tech
Shopify Setup
D2C Development
Design & UI Development
Frontend Development
System Integration & Data Migration
Nucleo Platform (PIM & DAM)
Server-side Tracking & Consent Mode
Technical SEO
Training & Consulting
We are leading Autry’s digital evolution through a Shopify Plus migration, system integrations, and the development of an ecosystem built to support the brand’s international growth.
OVERVIEW
We are supporting Autry through a digital transformation journey centered around the migration to Shopify Plus. The project includes the redesign of the ecommerce architecture, the optimization of the user experience, and the development of a more scalable, high-performing platform built to support the brand’s international growth.
At the same time, we are working on the integration of business systems, the implementation of PIM and DAM solutions for centralized product and content management, and ongoing marketing consulting activities. The goal is to create a connected, efficient, and data-driven ecosystem capable of supporting Autry’s future growth strategies.
Design
Functionality
Autry is a brand with a strong visual identity and a distinctive international positioning. For this reason, every digital evolution must preserve and amplify these qualities throughout the online experience.
We are working on a redesign of the ecommerce experience aimed at creating a smoother, more consistent journey aligned with the brand’s values. From content hierarchy to product presentation, every element is being crafted to strengthen brand perception and elevate the overall quality of the user experience.
Through a more advanced approach to data, image, and content management, the brand will be able to accelerate operations, reduce organizational complexity, and better support its international expansion.
Technology
International growth also depends on the ability to manage products, content, and digital assets through structured and efficient processes.
We are working on the implementation of an integrated PIM and DAM ecosystem designed to centralize product information, streamline catalog management, and ensure consistency across all digital channels.
Technology is a central pillar of Autry’s digital evolution. The migration to Shopify Plus provides the opportunity to rethink the entire ecommerce architecture, introducing a more solid, flexible, and future-ready foundation.
Through ongoing marketing consulting activities, we are supporting the Autry team in defining digital strategies and identifying opportunities for improvement.
A collaborative approach designed to align platform, data, and marketing initiatives, creating the foundation for more effective and sustainable long-term development.
Project in progress. Phase 1, the new Shopify Plus platform with business system integrations and the PIM/DAM ecosystem, went live in September 2026; phase 2, with POS and OMS integration, is scheduled for spring 2027. Results will be published after the first full season.
System Integration
INTRODUCTION
The complexity of a modern digital ecosystem is not defined by the number of platforms involved, but by their ability to work together seamlessly.
We are working on the integration of the key systems supporting Autry’s operations, creating strong connections between the ecommerce platform, product management tools, digital assets, and business processes. The goal is to build a reliable and connected infrastructure capable of improving operational efficiency and reducing manual activities across the entire digital workflow.
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Chief Executive Officer
Francesco Bellato
Chief Technology Officer
Filippo Martini
Chief Marketing Officer
Alessandro Zamboni
Project Manager & CRM Specialist
Mattia Annese
Art Director & Graphic Designer
Jarno Canulli
Graphic Designer
Simone Ori
Front-end Developer
Nikita Zanella
Front-end Developer
Ekaterina Ponomareva
Front-end Developer
Davide Lugli
Front-end Developer
Dimitri Sohonov
Back-end Developer
Eric Affinito
System Integration Lead
Marco Campani
Back-end & DevOps Engineer
Pasquale Gallo
SEO & GEO Specialist
Valerio Burioli
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