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For Kissuomo, we designed a digital concept store blending unique editorial style with high-performance commerce.
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(b.)
(c.)
(d.)
(e.)
(f.)
(g.)
(h.)
(i.)
Brand Audit
Design UX/UI
Shopify Development
Digital Strategy
Performance Marketing
SEO Optimization
Art Direction
Photography
System Integration
The Kissuomo project represents the digital maturity of a long-standing partnership. A sophisticated Shopify platform designed to translate the "concept store" philosophy into a scalable online reality, combining unique visual identity with a robust technical architecture that has supported continuous growth since 2012.
OVERVIEW
Kissuomo’s evolution was driven by a single ambition: to stand out in a saturated market through a "proposal design" approach. The project transformed a traditional retail vision into a dynamic digital ecosystem, merging bold aesthetics with rigorous functionality.
From the strategic overhaul of the UX to the integration of AI and marketing automation, we created a platform that doesn't just display products but dictates style, establishing Kissuomo as an authoritative voice in the fashion landscape.
Design
Functionality
The design challenge for Kissuomo was to digitize the intangible, the "vibe" of a physical concept store. The visual language needed to be unmistakable, balancing the rawness of streetwear with the elegance of high fashion.
Every UI choice was made to highlight the curated selection, using white space and typography to give the product "room to breathe," ensuring the digital experience felt as exclusive as the catalog itself.
Our design approach focused on "editorial brutalist." We moved away from the standard grid to create a fluid narrative where content and commerce intersect naturally. High-impact photography, custom layouts, and a refined color palette work together to build a visual identity that is distinctive and memorable. It’s a design system where brand personality drives the user journey, turning casual browsing into brand loyalty.
Technology
The technological challenge lay in supporting a content-heavy, visually rich experience without compromising on speed or scalability. We needed to build a Shopify architecture flexible enough to handle frequent collection drops and editorial updates while maintaining core web vitals.
The goal was to create a backend that felt as effortless to manage as the frontend felt to navigate.
Performance
Performance for Kissuomo is built on a data-first strategy. We implemented a comprehensive tech stack including Semrush for SEO dominance and Meta/Google Ads for precision targeting. Advanced analytics (GA4) drive every decision, allowing us to optimize the funnel in real-time.
We utilized AI tools to refine product descriptions and personalize the user experience, while automated flows in Klaviyo maximize customer lifetime value through tailored communication.
In a market defined by trends, speed is the ultimate currency. Our performance strategy aligns technical optimization with aggressive marketing tactics. Every campaign is backed by a system that ensures fast load times and frictionless checkout, ensuring that the traffic we generate converts efficiently.
It’s a synchronized engine where media investment and platform performance amplify each other, delivering an exceptional ROAS of x9.7.
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Orders per year
(b.)
ROAS
(c.)
Annual turnover
System Integration
INTRODUCTION
The Kissuomo ecosystem is the result of over a decade of continuous refinement. We built a bespoke integration layer that connects the online store with physical retail operations, ensuring total synchronization of inventory and customer data.
By orchestrating Shopify with external marketing platforms and custom management tools, we created a unified control center.
This seamless connectivity allows for real-time agility, enabling the team to manage thousands of orders annually with precision, from the first click to final delivery.
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Head of Infrastructure
Francesco Bellato
Art Direction & Marketing
Alessandro Zamboni
Technical Leader – Development Lead
Filippo Martini
Front-End Developer
Nikita Zanella
Marketing Specialist
Riccardo Baroni
Designer
Luisa Morante
Full Stack Developer
Eric Affinito
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