We create engaging brand and campaign identities that resonate with your target audience, from logo design to complete brand experience.
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(b.)
(c.)
(d.)
(e.)
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(i.)
Brand Strategy & Direction
Visual Identity
UX / UI
Market Positioning
Brand Audit
AI Analysis
AI Creativity
Content Language
Brand Synergy
Aura was created to solve e-commerce’s weakest point: conversion. A smart system that combines artificial intelligence, automation, and modular design to guide users, simplify decisions, and boost sales—without ever breaking the experience.
OVERVIEW
Aura is the missing link between technology and human behavior. Not a platform, but an ecosystem that learns from every interaction and reacts in real time to user needs. Its automations don’t push—they guide; its AI doesn’t suggest—it understands.
The goal isn’t to sell more, but to sell better: creating a seamless journey where every action feels natural and every trigger comes from data and context. Aura turns complexity into functional simplicity.
Design
Functionality
Built with a modular architecture and integrated with ChatGPT, Aura blends AI, marketing automation, and a responsive design system.
Every component expands dynamically based on user behavior—from voice search to automated help, suggested products, and centralized control. The Action Modular Hub is its core, adapting and triggering functions in real time.
Aura brings predictive logic, advanced security, and flexible interaction into a single intelligent flow.
Intelligence is no longer an algorithm, it’s an experience. Aura shapes the future of e-commerce, where every action is intentional, every interaction human, and every conversion born from the fluidity of dialogue.
Technology
Aura enhances every step of the shopping journey—from personalized product discovery to real-time offer management and contextual assistance that guides decisions. Its intelligent automations communicate without intrusion, suggesting only what matters, when it matters.
Mobile-first interfaces and adaptive design logic ensure visual consistency and high performance across devices. Aura doesn’t just optimize—it redefines the relationship between brand and customer.
Performance
Aura is built to grow alongside its users. Its AI learns from behaviors, anticipates needs, and refines every layer of the funnel. Dynamic automations boost response time, reduce drop-offs, and build customer trust.
The experience becomes faster, sharper, more cohesive—driving real results: more interactions, more sales, more value.
Aura doesn’t promise miracles — it builds efficiency, step by step, with intelligence as the engine of change.
Aura is an in-house prototype developed within the agency.Testing shows growing engagement and a more intentional navigation, with users finding what they need faster and exploring deeper.
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Of users interact with Aura while browsing
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Faster product discovery
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More minicart accesses than average
System Integration
INTRODUCTION
Aura is built to grow alongside its users. Its AI learns from behaviors, anticipates needs, and refines every layer of the funnel. Dynamic automations boost response time, reduce drop-offs, and build customer trust.
The experience becomes faster, sharper, more cohesive, driving real results: more interactions, more sales, more value.
Aura doesn’t promise miracles, it builds efficiency, step by step, with intelligence as the engine of change.
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Technical Leader – Development Lead
Filippo Martini
Art Direction & Marketing
Alessandro Zamboni
Art Direction & Design
Jarno Canulli
Designer – UI/UX & Visual Systems
Simone Ori
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