We partnered with Australian through a continuous approach to performance, design and eCommerce strategy, connecting data, content, technology and marketing into a single, evolving system.
(a.)
(b.)
(c.)
(d.)
(e.)
(f.)
(g.)
(h.)
(i.)
Performance Marketing
Design UX/UI
Shopify Maintenance
Store Management
SEO
Email Marketing & Automation
CRO & Data Analysis
Content Evolution
eCommerce Strategy
Australian is a brand built around movement. Our role is to make sure its digital ecosystem keeps moving too. A digital structure designed to perform today and adapt to whatever comes next.
OVERVIEW
Australian’s digital evolution starts from a clear goal: turning the eCommerce ecosystem into a more connected, measurable and responsive growth engine. Our work brings together performance marketing, CRM, CRO, Shopify maintenance, SEO and design within a single continuous flow.
From campaign activation to the on-site experience, every element is monitored, tested and evolved to keep the store aligned with the brand, its customers and its commercial goals. A system designed not just to sell, but to keep improving.
Design
Functionality
Australian needed a digital experience able to move at the same speed as its campaigns. Our work covers UX/UI, visual content and the continuous evolution of the store, from layouts and banners to commercial assets and on-site merchandising.
Every intervention is designed to keep the experience clear, consistent and connected to the brand’s latest initiatives.
The goal is not to redesign for the sake of change. It is to make sure every update has an impact, keeping the store relevant, useful and ready for what comes next.
Technology
A growing eCommerce needs a structure able to keep pace. Our ongoing Shopify maintenance covers technical support, bug fixing, configurations, catalogue management, merchandising and promotional activities, keeping the store stable and constantly evolving at the same time.
SEO maintenance works alongside design, content and performance to preserve visibility and support long-term growth.
Marketing
Performance starts with understanding what drives the business. We manage Australian’s paid media ecosystem across Meta and Google, combining a full-funnel strategy with continuous optimisation, advanced tracking and data analysis.
GA4 and server-side tracking form the basis for reading performance, while CRO turns these insights into concrete improvements along the customer journey.
Every campaign, test and decision feeds the next one. Because performance is not a destination. It is a system that becomes more precise with every iteration.
From campaigns to automated flows, every touchpoint is designed to make the relationship with the brand more relevant over time. Data becomes context. Context becomes communication. And communication becomes a reason to come back.
(a.)
Increase in conversion rate
(b.)
Return On Advertising Spend
(c.)
Page per View
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
( e. )
The Team
Partner
Alessandro Zamboni
Chief Technology Officer
Filippo Martini
Chief Financial Officer
Francesco Bellato
Art Director
Jarno Canulli
Graphic Designer
Simone Ori
Project Manager
Jonathan Buanne
Front End Developer
Davide Lugli
Back-End Developer
Eric Affinato
Customer Care & Operations Lead
Irene Barba
SEO-GEO Specialist
Valerio Burioli
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