For Unimatic, we rethought the brand’s digital infrastructure, bringing B2C and B2B into a single Shopify Plus ecosystem.
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(l.)
SEO Audit & Search Strategy
Shopify Plus Development
B2C & B2B Development
UX/UI Design
Applications & Integrations
Technical SEO
Content SEO
Data Migration
Tracking & Consent Mode
Training & Consulting
A platform built around performance, flexibility and control, where technology and design work together to support growth.
OVERVIEW
The new Unimatic platform was born from the need to transform a complex digital ecosystem into a more agile, scalable and high-performing structure.
A replatforming project that brings B2C and B2B onto Shopify Plus, integrating design, development, SEO, data and applications within a single architecture. A system designed to simplify management, improve the experience and create new opportunities for growth.
Design
Functionality
The challenge was to build a digital experience that reflected Unimatic’s identity, preserving the brand’s precision and character within a more flexible and performance-driven platform.
We worked across UX and UI to turn complexity into clarity, defining a modular system capable of adapting to the project’s different needs.
The result is an essential, contemporary experience where structure, rhythm and content come together without compromising the brand’s identity.
Technology
Technology is at the heart of the project. Unimatic required a platform capable of managing two ecosystems simultaneously: B2C and B2B.
We built a new Shopify Plus architecture, developed on a custom theme and based on a modular OS 2.0 structure. A flexible, responsive foundation designed to evolve over time.
Performance
A high-performing platform is not simply a fast platform. It is a system capable of responding to business needs without introducing friction into the experience.
For this reason, we worked across the entire ecosystem: SEO, tracking, applications, content management, redirects, search and conversion tools.
Each component was selected and configured to build a more solid, measurable platform, ready to grow alongside the brand.
That is why the project includes a dedicated training and consulting phase, designed to equip the Unimatic team with the tools needed to work independently within the new ecosystem.
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Increase in conversion rate
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Return On Advertising Spend
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Page per View
System Integration
INTRODUCTION
Two experiences, one infrastructure.The project integrates the needs of both the B2C channel and the B2B business within the same Shopify Plus platform, keeping flows, logic and configurations separate where necessary.
A structure designed to make management simpler and business evolution more seamless, without compromising consistency or control.One platform. Two ecosystems.
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Chief Marketing Officer
Alessandro Zamboni
Account & Finance
Anita Sorgente
Chief Technology Officer
Filippo Martini
Chief Executive Officer
Francesco Bellato
Art Director & Graphic Designer
Jarno Canulli
Project Manager
Jonathan Buanne
Marketing Specialist
Ludovico Reali
Graphic Designer
Simone Ori
SEO-GEO Specialist
Valerio Burioli
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