Dockers involved us in a strategic transition for the European market: managing the operational and commercial shift from the Levi’s group to the Orbico group.
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Digital Transition Management
Shopify Implementation
D2C Operations
Store Management
Merchant of Record (MoR) Operations
EU Fiscal & Regulatory Management
eCommerce Operations Setup
Customer Care
System & Platform Integration
Nucleo Platform
Performance Marketing Activation
Affiliate Marketing
Data & Business Intelligence Setup
Digital Growth Strategy
We operated as Merchant of Record, redesigning transactional flows, integrations and all the legal compliance aspects required to manage online sales across multiple European markets.
OVERVIEW
The project originated from the need to manage a complex transition across technology, operations and legal frameworks, while maintaining continuity in the brand’s e-commerce experience.
We coordinated the migration of the entire online sales system to the new operational structure, intervening on payment flows, integrations with existing systems and all the elements required to ensure compliance across the different European markets.
The result is a robust and reliable e-commerce infrastructure capable of supporting the brand’s growth in Europe while maintaining operational efficiency and system consistency.
Design
Functionality
The Dockers website was not originally developed by Made in Evolve. From this point forward our work will focus on continuous analysis and optimization of the user experience.
Through CRO (Conversion Rate Optimization) activities we will analyze user behavior using tools such as heatmaps, navigation tracking and flow analysis to understand how users interact with the site.
These insights will guide a gradual process of design and experience improvements, aimed at progressively enhancing usability and conversion performance.
Technology
The technological ecosystem is based on four Shopify Plus instances, each dedicated to specific European markets but connected within a unified operational architecture.
During the project we maintained and expanded the existing app ecosystem, reintegrating the systems required to manage daily operations and ensuring continuity between the platform and external services.
Performance
We manage and develop the marketing strategy for a fashion brand with a strong focus on international consistency and cross-market communication.
Our work revolves around planning and executing multilingual promotional campaigns across four different countries, ensuring that messaging remains clear, consistent, and culturally relevant for each audience.
From defining seasonal promotions to adapting content across multiple digital channels, we make sure every campaign maintains the same visual identity and strategic direction while being tailored to local market dynamics.
This approach allows the brand to strengthen its international presence, optimize the performance of promotional activities, and deliver a cohesive yet flexible communication experience across different markets.
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Conversion rate increase
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ROAS
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Pages per session
System Integration
INTRODUCTION
Dockers Europe runs on Shopify Plus as a Merchant of Record setup: Made in Evolve operates the storefronts, the fiscal and regulatory layer and the day-to-day eCommerce operations on behalf of the Orbico group.
The country instances have been consolidated into a single European store, with order flows connected to the logistics partner, Klaviyo for CRM and lifecycle automation, and the affiliate and advertising feeds kept in sync with the catalogue.
Weekly and monthly reporting on sales, stock and marketing performance closes the loop, so every operational decision is backed by data.
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Chief Executive Officer
Francesco Bellato
Chief Technology Officer
Filippo Martini
Chief Marketing Officer
Alessandro Zamboni
Project Manager
Beatriz Barros
Project Manager & CRM Specialist
Mattia Annese
Art Director & Graphic Designer
Jarno Canulli
Graphic Designer
Simone Ori
Performance Marketing Specialist
Ludovico Reali
Performance Marketing Specialist
Gian Marco Zamboni
CRM & Email Marketing Specialist
Alice Seghedoni
Front-end Developer
Nikita Zanella
Back-end Developer
Eric Affinito
System Integration Lead
Marco Campani
SEO & GEO Specialist
Valerio Burioli
Customer Care & Operations Lead
Irene Barba
Data Analyst
Teresa Sartori
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