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For MACHINE-A, we engineered the global growth engine of London’s most avant-garde fashion destination.
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Global Digital Strategy
Performance Marketing
Google Ads
Meta Ads
Optimization CRO
Data Analysis
Dynamic Retargeting
The MACHINE-A project focuses on pure acceleration. A strategic partnership designed to amplify the reach of a cult brand without altering its DNA, leveraging the power of Shopify Plus and advanced data modeling to scale sales globally while maintaining the exclusivity of its curated selection.
OVERVIEW
MACHINE-A is a sanctuary for emerging designers and established luxury icons. The challenge was not to change the brand, but to make it visible to the right eyes worldwide. The goal was to unlock international markets through a precise performance strategy.
We moved beyond standard advertising, implementing a complex ecosystem of search, display, and dynamic retargeting to capture high-value customers across borders, turning cultural relevance into commercial velocity.
Technology
The technological challenge was optimization for scale. While the core design remained untouched, the underlying structure needed to support aggressive marketing traffic. We focused on refining the Shopify Plus environment to ensure stability during high-demand drops and sales periods.
The priority was "invisible performance", ensuring that the site infrastructure was robust enough to handle global users without latency.
Performance
Performance for MACHINE-A is built on a "full-funnel" domination strategy. We deployed a mix of Google Shopping for intent capture, Display ads for brand awareness, and aggressive Dynamic Retargeting to close the loop.
The strategy was specifically tailored for international expansion, identifying key markets where the appetite for avant-garde fashion was highest but under-served.
The results validate the precision of the approach. By aligning technical optimization with a diversified media mix, we achieved a 38% increase in sales and a solid 4.8 ROAS.
The campaign structure successfully attracted new customers while re-engaging the loyal community, proving that even for niche luxury, a data-driven approach is the key to sustainable global growth.
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Sales Increase
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ROAS
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Orders per Year
System Integration
INTRODUCTION
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Head of Infrastructure
Francesco Bellato
Art Direction & Marketing
Alessandro Zamboni
Technical Leader – Development Lead
Filippo Martini
Front-End Developer
Nikita Zanella
Full Stack Developer
Gianluca Sighinolfi
Designer
Luisa Morante
Marketing Specialist
Riccardo Baroni
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