For Co&In, we engineered a dual-channel ecosystem blending complex B2B logic with a high-end design experience.
(a.)
(b.)
(c.)
(d.)
(e.)
(f.)
(g.)
(h.)
(i.)
(j.)
Corporate Strategy
B2B & B2C Development
Design UX/UI
System Integration
Digital Strategy
Performance Marketing
SEO Optimization
Art Direction
PhotographyVideo
Production
The Co&In project proves that B2B doesn't have to be boring. A sophisticated Shopify platform that seamlessly integrates complex commercial logic with an editorial aestheticelevating a leader in sustainable packaging into a modern digital powerhouse.
OVERVIEW
Co&In’s digital evolution started with a bold challenge: to reinvent the image of a company that has led the market since 1974. The goal was to dismantle the rigid barriers between corporate presentation and e-commerce functionality.
We engineered a unified platform that serves two distinct masters, a streamlined B2C interface and a robust B2B engine, all while refreshing the brand’s visual language to reflect its commitment to research and sustainability.
Design
Functionality
The design challenge for Co&In was to inject personality into the packaging sector. We needed to move away from the sterile, catalog-heavy look typical of the industry and embrace a "design-first" philosophy.
The interface had to be intuitive enough for bulk ordering but visually engaging enough to tell the story of innovation behind every box and material.
Our design approach was "editorial industrial." We utilized high-impact photography and a clean, structured layout to give the products an almost architectural dignity. The visual narrative is punctuated by video content that blends descriptive clarity with an ironic tone, breaking the monotony of B2B and creating a memorable, human connection with the user.
Technology
The technological hurdle was the "invisible complexity." Behind the clean frontend lay the need for a deep integration with Co&In’s legacy management software.
The system had to handle intricate pricing tiers, customer-specific catalogs, and distinct logic for B2B versus B2C users, all without compromising page load speeds or user experience.
Performance
To drive growth across both channels, we deployed a diversified tech stack. Klaviyo handles segmented communication, delivering tailored messages to wholesale partners and retail clients.
Semrush and Google Ads form the backbone of our acquisition strategy, ensuring visibility for high-intent technical keywords.
Onsite, custom scripts optimize the path-to-inquiry, turning passive visitors into qualified leads.
Performance in the B2B space is measured by efficiency and retention. Our setup ensures that re-ordering is frictionless for professional clients, while the SEO strategy positions Co&In as the authority in sustainable packaging.
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Increase in conversion rate
(b.)
ROAS
(c.)
Page per View
System Integration
INTRODUCTION
The core of the Co&In project is a relentless focus on synchronization. We achieved a complete restructuring of the digital workflow in just three months. The platform integrates directly with the company’s internal ERP, automating the flow of data for orders, stock levels, and customer registries.
This integration eliminates manual entry errors and frees up internal resources, creating a scalable infrastructure that supports the company’s expansion into new markets without operational friction.
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Head of Infrastructure
Francesco Bellato
Technical Leader – Development Lead
Filippo Martini
Art Direction & Marketing
Alessandro Zamboni
Front-End Developer
Ekaterina Ponomareva
Art Direction & Design
Jarno Canulli
Designer – UI/UX & Visual Systems
Simone Ori
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