For Di Pierro, we crafted a digital flagship mirroring the exclusivity of their physical luxury boutiques.
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Brand Audit
Design UX/UI
Shopify Development
System Integration
Digital Strategy
Performance Marketing
SEO Optimization
Editorial Content
Art Direction
Social
The Di Pierro project represents the digital translation of a curated fashion vision. A robust Shopify platform designed to manage the complexity of a multi-brand inventory while maintaining the clean, sophisticated aura of a high-end retailer, turning a catalog of thousands into a seamless shopping experience.
OVERVIEW
Di Pierro’s digital evolution was driven by the need to expand beyond local boundaries without losing its identity as a luxury curator. The goal was to build a platform that felt less like a warehouse and more like an atelier.
We engineered a system that balances the high volume of a multi-brand store with the refined aesthetics of a boutique, ensuring that top-tier brands like Stone Island and Autry are presented with the dignity they demand, supported by a technical architecture built for scale and speed.
Design
Functionality
The design challenge for Di Pierro was finding unity in diversity. With a catalog ranging from technical streetwear to classic luxury, the visual language had to be neutral enough to host different brand identities yet strong enough to be recognizable as "Di Pierro."
We needed a UI that reduced cognitive load, allowing users to navigate deep catalogs without feeling overwhelmed.
Our design approach focused on "invisible architecture." We adopted a minimalist, monochromatic aesthetic where white space acts as a luxury signal. The typography is sharp and understated, ensuring that the product photography remains the absolute protagonist. The layout prioritizes editorial fluidity, mixing commercial grids with storytelling elements to guide the user through the season’s trends naturally.
Technology
The technological challenge was managing synchronization at speed. The platform had to mirror the real-time availability of the physical warehouses, handling complex size runs and frequent seasonal drops without latency.
The challenge was to maintain a "lightweight" frontend experience despite the heavy data load of high-resolution images and dynamic filtering systems.
Performance
Performance for Di Pierro is powered by a content-led strategy. We integrated advanced SEO structures to capture high-intent traffic for specific brand queries.
The stack includes Klaviyo for segmented retention flows and a precision-tuned setup of Google and Meta Ads.
In the competitive multi-brand landscape, visibility is key. Our strategy blends technical SEO with "editorial" commerce, using blog content and trend guides to intercept users at the top of the funnel.
This approach, combined with rigorous CRO testing on the checkout flow, has created a sustainable growth engine where organic traffic complements paid acquisition, maximizing the overall digital ROI.
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Sales Increase
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ROAS
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Annual turnover
System Integration
INTRODUCTION
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Head of Infrastructure
Francesco Bellato
Art Direction & Marketing
Alessandro Zamboni
Technical Leader – Development Lead
Filippo Martini
Full Stack Developer
Eric Affinito
Head of System Integration
Marco Campani
Front-End Developer
Ekaterina Ponomareva
Designer
Luisa Morante
Marketing Specialist
Riccardo Baroni
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