From military roots to Italian refinement — Mason’s is precision with soul, where design, heritage, and purpose move as one.
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Brand Audit
Design UX/UI
App Development
App Integration
Shopify Plus Development
Marketing Strategy & Consulting
Visual & Photo
System Integration
SEO Optimization
AI-Powered Automation
Born in the 1950s from Vilmo Martini’s Tuscan tailor shop in Carrara, Mason’s carries the legacy of Italian craftsmanship reinterpreted through military inspiration. The brand’s roots lie in the discovery of original army garments in Colombia — pieces of history transformed into symbols of elegance, functionality, and identity. A fusion of tailoring precision and contemporary vision.
OVERVIEW
For Mason’s, we developed a complete rebranding project that honored the brand’s heritage while elevating its digital presence on Shopify Plus.
Starting from a full visual redesign, we restructured the UX and optimized the architecture to build a seamless link between storytelling and sales. Each touchpoint was designed to reflect the brand’s dual essence — sartorial precision and contemporary functionality.
The outcome is a platform that merges aesthetics and performance, tradition and technology, turning Italian craftsmanship into measurable digital growth.
Design
Functionality
Mason’s lives in duality — born from military garments yet defined today by refined Italian tailoring.
Our design journey was about finding balance between these two worlds: strength and elegance, utility and refinement. We translated this contrast into a visual and experiential language that preserves the brand’s authenticity while elevating its sophistication.
Every element — from structure to interaction — reflects Mason’s evolution from fieldwear heritage to contemporary sartorial expression.
A dialogue between discipline and beauty, crafted to feel both grounded and timeless.
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Two fonts define the rhythm. Helvetica Neue sets the structure — clean, precise, timeless. Southera Script breaks it — bold, human, alive. Together they shape Mason’s voice: contrast, balance, and character in every letter.
Technology
Built on Shopify Plus, Mason’s digital architecture merges precision, adaptability, and intelligence. An AI-driven layer refines navigation, personalizes product discovery, and adapts in real time to user behavior.
Around it, an advanced ecosystem of Shopify apps and automations enhances performance, simplifies management, and drives sales. A technological framework where design meets data — fast, flexible, and built to scale with purpose.
Performance
Performance, for Mason’s, is not just speed — it’s feeling. The interface reacts with precision, clarity, and rhythm, turning usability into instinct.
Quick Add, dynamic bundles, and AI-driven listings create fluid, intuitive interactions, while Discount Kit, IfReturns, and InnexData sustain balance behind the scenes. Every transition, every animation, every click was refined to make motion purposeful — a design that moves as fast as the user’s intent.
After launch, numbers began to speak for themselves — a reflection of design clarity, technical precision, and user trust built over time.
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Sales increase
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Average session duration
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ROAS improvement
System Integration
INTRODUCTION
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Technical Leader – Development Lead
Filippo Martini
Art Direction & Marketing
Alessandro Zamboni
Art Direction & Design
Jarno Canulli
Designer – UI/UX & Visual Systems
Simone Ori
Front-End Developer
Ekaterina Ponomareva
Synchronization Coordinator
Jonathan Buanne
SEO
Valerio Burioli
Stylist & Data Entry
Cecilia Superbi
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