For Champion Europe, we designed more than a store — we built a digital arena where performance meets identity. A space that blends sport, style, and technology to embody the energy of the brand.
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Brand Audit
Design UX/UI
App Development
App Integration
Shopify Plus Development
Marketing Strategy & Consulting
CRO Testing
System Integration
SEO Optimization
AI-Powered Automation
The Champion Europe project brings the strength of a global icon online. A Shopify Plus platform combining performance, identity, and fluid management — not just technical replatforming, but deep work on design, UX, and architecture.
OVERVIEW
Champion Europe’s digital evolution started with a clear goal: to translate the strength of a global icon into a high-performing, scalable Shopify Plus ecosystem.
The project merged technology, design, and marketing into a unified platform — from UX and architecture to app integration and system connectivity.
A new digital experience built for speed, consistency, and conversion, seamlessly aligned with the brand’s heritage.
Design
Functionality
The design challenge for Champion Europe was to find balance — between sportwear, streetwear, and fashion.
The visual language had to remain true to the brand’s American heritage while evolving into a more refined, commerce-oriented experience.
Every UX and UI decision was driven by clarity, rhythm, and conversion, blending editorial aesthetics with commercial intent.
Our design approach aimed to capture the dual soul of Champion — bold and accessible, yet elevated and timeless. We stripped away the excess to let structure, typography, and rhythm speak. A visual system that feels athletic in energy, but refined in execution — where form follows purpose, and every pixel sells.
Technology
The technological challenge for Champion Europe was "complexity without compromise." We had to migrate a massive historical dataset and intricate business logic to Shopify Plus without disrupting the user experience or losing SEO ranking.
The goal was to replace a rigid legacy structure with a flexible, modular architecture capable of handling high-volume traffic spikes during drops and sales, while ensuring seamless integration with existing enterprise systems.
Performance
Built on Shopify Plus, the platform leverages a curated ecosystem of apps to elevate performance and drive sales. Checkout Blocks powers advanced checkout customizations, while Notify Me manages back-in-stock alerts and preorders.
ST Product & Collection Sort refines visual merchandising, ensuring dynamic catalog presentation. IfReturns handles RMA processes efficiently, and Discount Kit automates complex promo rules. Finally, InnexData provides full GA4 integration and precise tracking.
Together, these technologies create a flexible, data-driven system designed to optimize conversions, streamline operations, and amplify the overall shopping experience.
Technology alone isn’t enough — it’s the way it’s used that defines impact. Every integration, every app, every data point serves a single purpose: creating a frictionless path to purchase. Precision, speed, and emotion working together to turn performance into experience, and experience into conversion.
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Revenue Growth
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ROAS from Advertising
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Faster Page Load Time
System Integration
INTRODUCTION
The platform was built on a robust system integration designed to connect every layer of Champion’s ecosystem.
We integrated T-DATA (OMS) for centralized order management, Chalco (PIM/DAM) for product and media governance, Cecid (POS) to align online and retail operations, and Ifreturns (Returns Platform) to streamline reverse logistics.This architecture ensures real-time synchronization between inventory, content, and sales, maintaining efficiency and consistency across all touchpoints.
A seamless infrastructure built for scale — empowering operations, accelerating processes, and guaranteeing a unified experience between digital and physical channels.
Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫
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The Team
Art Direction & Marketing
Alessandro Zamboni
Project Manager
Beatriz Barros
Stylist & Data Entry
Cecilia Superbi
Front-End Developer
Ekaterina Ponomareva
Full Stack Developer
Eric Affinito
Technical Leader – Development Lead
Filippo Martini
Head of Infrastructure
Francesco Bellato
Art Direction & Design
Jarno Canulli
Synchronization Coordinator
Jonathan Buanne
Head of System Integration
Marco Campani
Front-End Developer
Nikita Zanella
Designer – UI/UX & Visual Systems
Simone Ori
SEO
Valerio Burioli
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