Brand Direction

Advanced Tech

Engine wanted to grow beyond borders. We built the structure, direction, and momentum needed to make it happen.

Engine

2022©

(a.)

(b.)

(c.)

(d.)

(e.)

(f.)

(g.)

APP INTEGRATION

SHOPIFY PLUS DEVELOPMENT

MARKETING STRATEGY & CONSULTING

PERFORMANCE MARKETING

CRO TESTING

SEO OPTIMIZATION

AI-POWERED OPTIMIZATION

SCROLL TO EXPLORE

Engine aimed to grow internationally, requiring a complete advertising strategy and a high-performance technical setup. We built a dual-region Shopify Plus ecosystem, integrated with a headless frontend and a fully global performance marketing framework.

OVERVIEW

The Engine project arose from the need to expand beyond borders, building a solid, scalable, and coherent international presence.

We designed a multichannel ADV strategy across Meta and Google to serve different markets, supported by a dual Shopify Plus infrastructure — Europe and USA — handling distinct catalogs, currencies, tax rules, and inventory logic.

The headless structure, powered by custom APIs, ensures speed, flexibility, and an immersive experience. A dynamic ecosystem built to grow anywhere.

( a. )

Design

Functionality

INTRODUCTION

The Engine experience is not just technical—it’s immersive. We crafted an interface that enhances product value while supporting the brand’s visual narrative.

Each page is designed to be functional yet expressive. Our collaboration with Monogrid enabled us to integrate creative, interactive, and dynamic elements that amplify brand identity and turn the website into a vibrant, distinctive environment.

A structure that doesn’t just display products—it tells a story.

We transformed Engine into a visual space that lives, breathes, and communicates. Clean lines, strong personality, and an experience designed to engage—not just inform.

( b. )

Technology

INTRODUCTION

We rebuilt the eCommerce infrastructure on Shopify, creating a scalable and seamless foundation capable of supporting international traffic and growing volume.

The system now includes advanced tracking, optimized sales flows, and continuous performance monitoring. Every area was designed to minimize friction, accelerate loading time, and maintain coherence between creativity and functionality.

A lightweight, stable framework ready for future expansion.

Technology that doesn’t restrict—but unlocks. Engine now runs on solid, fast foundations built to grow, test, and scale without structural limits.
( c. )

Performance

INTRODUCTION

Engine’s marketing strategy was rebuilt from scratch: Meta and Google campaigns crafted for different markets, with dynamically allocated, data-driven budgets.

Every creative, targeting layer, and funnel was redesigned to maximize conversions and global brand awareness.

We managed all campaigns, monitored every metric, and optimized weekly. The result is a system that performs consistently and reliably over time.

The results speak clearly: more visibility, more interactions, more engaged users. Engine now grows steadily thanks to a strategy that blends creativity and control.

+ 30%

(a.)

IG Follower Growth

2.1%

(b.)

Average CTR

19.8M

(c.)

Annual Impressions

( d. )

System Integration

INTRODUCTION

Engine’s technical complexity required deep integration: two Shopify Plus stores (Europe and USA) interconnected, a headless infrastructure powered by custom APIs, and a synchronization system capable of managing availability, catalogues, pricing, and market-specific content.

We engineered scalable flows, reduced latency, and ensured constant communication between backend and frontend.

An architecture designed to support expansion, rising volumes, and international campaigns without compromise.

Integration isn’t our process. It’s our instinct ▫ Integration isn’t our process. It’s our instinct ▫

( e. )

The Team

Head of Infrastructure

Francesco Bellato

Technical Leader – Development Lead

Filippo Martini

Art Direction & Marketing

Alessandro Zamboni

Art Direction & Design

Jarno Canulli

Front-End Developer

Nikita Zanella