Gabriele Barbati
Episode 1
Digital Director Europe
Orbico Sportstyle
ALREADY TOMORROW.
NOBODY NOTICES.
Business Development
Business Development
Market, competitors and customers read together: where the business can grow and which opportunities come first.
Positioning, commercial strategy and a growth roadmap: a direction that stays sustainable, decision after decision.
Creative Technology
Creative Technology
Experience design, interface and engineering as one practice: UX/UI, design systems and frontend on Shopify Plus or headless.
Connected to ERP, PIM, CRM and logistics: the creative vision becomes a working experience, part of the business.
Performance Marketing
Performance Marketing
Paid media, SEO, CRM and marketplaces running on the same data as the store. Demand designed with the platform.
Google, Meta and TikTok, email and automation, affiliates: every euro traced from the click to the margin.
Commerce Operations
Commerce Operations
Store management, D2C and Merchant of Record operations, duties, shipping and customer care.
Fiscal management, returns, product feeds and business intelligence: the store runs every day, not only at launch.
AI Unit
AI Unit
Automation, generative visual production, content and imagery trained on real commerce data.
Search strategy, AI shopping and analysis: agents that forecast, automate and answer, so people spend their time where it matters.
About MiE
About MiE
Made in Modena since 2008. Designers, engineers and strategists working as one team inside fashion and lifestyle.
A team built on tension rather than similarity, accountable for the number at the end of the season.
Case Studies
Case Studies
Autry, Champion, SOTF and more: projects measured in revenue, conversion and markets live, not in screenshots.
Every case shows the decisions behind the numbers, from the first audit to the season after launch.
Behind the Line
with Gabriele Barbati
We help fashion and lifestyle brands evolve their business.Not isolated services: strategic growth, creative technology,
performance marketing and operations, as one ecosystemconnecting channels, experiences and systems.
©EST 2008
EXPLORE SERVICES8PM
+19% Conversion Rate
+38% ROAS
Australian
+30% MER vs Last Year
+12% Revenue vs Last Year
Autry
Project in progress
Phase 1 live, September 2026
Benetton Outlet
+1.11% Conversion Rate
26.6% Bounce Rate
Champion
+19% Revenue Growth
+35% ROAS
Dockers
+23% Conversion Rate
x5.8 ROAS
Engine
19.8M Annual Impressions
+30% IG Follower Growth
Kissuomo
+4k Orders per Year
x9.7 ROAS
Kunzi
+30% Average Annual Growth
x3.8 Stable ROAS across Campaigns
LUTZ MORRIS
+18% Sales Increase
x4.8 ROAS
Mason’s
+20% Sales Increase
+27% Average Session Duration
Mohd
+26% Online Revenue
ROAS x4.0
Paris Ricci
+420% Sales Increase
x7.8 ROAS
Pier
+6,000 Orders per Year
x10.5 ROAS
Pollini
+22% Average Time on Site
+17% Average Order Value
Roberto Collina
+73% Revenue vs Last Year
+38% Average Order Value vs Last Year
Rombo Group
+38% Sales Increase
x4.8 ROAS
SOTF
+14% Average Session Duration
+4% Conversion Rate
Treemme
+120% Revenue
+53% Conversion Rate
Unimatic
+18% Conversion Rate
x3.7 ROAS
OVER THE YEARS WE HAVE
BUILT AN ECOSYSTEMTHATPUTS THE CLIENT AT THE
CENTREOFEVERY PROJECT. WE SHARE GOALS AND
RESULTS: OUR GROWTHCOMES THROUGHYOUR SUCCESS.
OVER THE YEARS WE HAVE BUILT AN ECOSYSTEM THAT PUTS THE CLIENT AT THE CENTRE OF EVERY PROJECT. WE SHARE GOALS AND RESULTS: OUR GROWTH COMES THROUGH YOUR SUCCESS.
I
II
III
# made-in-evolve.yml # brand manifest — v1.0.0 — 2026-08-04 # internal. not for distribution. identity: name: Made in Evolve since: 2008 city: Modena, IT field: fashion position: inside premise: > In fashion, everything visible is already past. By the time a garment reaches the window it was decided eighteen months earlier, in rooms without photographers. The visible part is the shortest part. method: - we work before the season, and after it - never in the moment - design and engineering, held under tension - nothing ships alone layers: strategy: on design: on technology: on marketing: on operations: on group: nucleo: commerce operations offporter: global infrastructure rule: > A system is noticed only when it fails. A season is noticed only when it arrives. Neither is the moment it was made. noticed: false status: ALREADY TOMORROW log: NOBODY NOTICESABOUT US
I.Fifteen years in fashion sharpen our perspective. We read the market and guide decisions, turning industry experience into a clear direction for every project we shape.
II.AI amplifies our team’s expertise. Insights take shape sooner, strategies gain clarity and resources focus on what creates value, bringing greater momentum to every project.
III.We grow only if the project grows. One team, with the client, accountable for the number at the end of the season.
SELECTED CASE STUDIES
Autry
2026© Shopify Plus
- Brand Direction
- Creative Technology
- Performance Marketing
- System Integration
- Unified Commerce
- Data & AI
Champion
2026© Shopify Plus
- Brand Direction
- Creative Technology
- Performance Marketing
- System Integration
- Unified Commerce
- Data & AI
Roberto Collina
2025© Shopify
- Brand Direction
- Creative Technology
- Performance Marketing
- System Integration
- Unified Commerce
- Data & AI
Dockers
2026© Shopify Plus
- Strategic Growth
- Brand Direction
- Creative Technology
- Performance Marketing
- System Integration
- Unified Commerce
- Data & AI
- E-commerce Operations
- Merchant of Record
SOTF
2026© Shopify Plus
- Brand Direction
- Creative Technology
- Performance Marketing
- System Integration
- Unified Commerce
- Data & AI
BEHINDTHELINE MEETS THE
PEOPLEWHOLEAD DIGITAL COMMERCE IN FASHION.
NO STAGED CASE STUDIES,JUSTDECISIONS, MISTAKES
AND REAL NUMBERS.
Jacopo Pozzati
Episode 2
Aesthetic Explorer
SOTF, LuisaViaRoma, Archivio Concetto Pozzati
Maurizio Donati
Episode 3
Designer
Transdomanica, Champion, Dockers
Coming soon
Roberto Collina
Episode 4
Coming soon