Tag Manager Italia x Made in Evolve x Champion Europe

+19% gross revenue growth+10% average order value
+8% growth in number of orders
+35% ROAS ADV
+250% page load time

Sometimes the work isn't just about numbers.
But in this case, it is.

The Championstore.com project is a concrete example of how technology can change the pace of an e-commerce.

After the switch from Magento to Shopify Plus, the first data told a story of steady, measurable growth: more sales, more value per order, more speed. We talked about it on stage at GA Summit 2025 together with the Tag Manager Italia team, with Beatriz Barros, Davide Moroni and Matteo Zambon.

A discussion that showed how data, when tracked and interpreted the right way, can turn into strategic decisions, not just metrics to watch. Replatforming was only the beginning.

The real difference was made by reading the data: knowing what works, where to act and how to evolve. A special thanks to the whole Tag Manager Italia team for sharing the stage and the approach.

Because growing together, after all, is the best possible outcome.

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