Made in Evolve: Technology Partner Recognised by Casaleggio e Associati

Recognition of Excellence in the Ecommerce Sector

The October 2024 Report by Casaleggio e Associati recognised Made in Evolve as one of the key partners in the ecommerce sector, consolidating our role as a benchmark for technology development, system integration and performance marketing. This recognition is not just a confirmation of the work carried out so far, but a springboard to keep innovating and supporting companies in their digital growth.

Overview of the 2024 Ecommerce Market

The Casaleggio e Associati report "I Partner delle aziende Ecommerce 2024" analyses the evolution of the ecommerce market in Italy and globally, highlighting data and trends that show how technology partners have become essential to brand competitiveness.

Growth and Adaptation

• The ecommerce sector in Italy grew by 12% compared to 2023, driven mainly by fashion, food and technology.
  
  
• Demand for scalable platforms and integrated solutions has made technology partners indispensable, with a satisfaction level of 73% among companies working with experienced agencies.

The Importance of Partners

• Companies working with technology partners have recorded a significant improvement in performance, both in terms of conversions and reduced operating costs.
  
  
• Adoption of SaaS platforms such as Shopify has boomed, becoming the standard for businesses aiming for scalability.

Made in Evolve: A Strategic Partner for Ecommerce

Made in Evolve was mentioned in the report for its expertise, highlighting the results achieved over the years in the ecommerce sector, particularly in ecommerce development, system integration and performance marketing. These three pillars underpin our day-to-day work and set us apart on the national and international stage, making our company a solid partner you can rely on.

Below, we've chosen to explain these cornerstones of our business directly through our case histories, and the benefits they've brought to the brands and companies that have chosen us:

1. Ecommerce Development

As an official Shopify Partner, Made in Evolve creates tailor-made solutions for brands that want a high-performing, scalable online store. Our experience translates into platforms optimised for every type of business, with a focus on user experience and conversion.

Case Study: Pollini Pollini, a historic Italian fashion brand, needed an ecommerce site that combined elegance and functionality. Made in Evolve developed a Shopify-based site, integrating:

• Custom design to reflect the brand's identity.
  
  
• Mobile-first optimisation to increase traffic from mobile devices.
  
  
• A smooth checkout system, reducing the cart abandonment rate by 18%.

Results:

• An increase of +30% in online sales.
  
  
• A reduction of 40% in the average site loading time.

2. System Integration

Integrating complex systems is essential to ensure operational fluidity and efficient sales management. Made in Evolve implemented scalable solutions for Rombo Group, a leader in eyewear sales through physical and online stores, combining ERP, Shopify and omnichannel strategies.

Case Study: Rombo Group

Rombo Group turned to Made in Evolve to integrate its management system with its ecommerce platform, in order to synchronise inventory, improve the customer experience and optimise operations between online and offline channels.

Solutions Implemented:

• ERP-Shopify integration: Real-time inventory synchronisation to ensure accurate product availability across physical and online stores.
  
  
• Process automation: Automated notifications for orders, shipments and stock updates.
  
  
• Customer data tracking: Creation of a system to collect and analyse customer behavioural data, used to personalise remarketing campaigns and targeted offers.

Results:

• A 25% reduction in order management times.
  
  
• A +22% increase in conversions thanks to offer personalisation.

3. Performance Marketing

Made in Evolve specialises in developing advertising campaigns and data-driven marketing strategies that maximise ROAS and reduce customer acquisition costs (CAC).

Case Study: Künzi Künzi, a leader in distributing brands such as KtchenAid, Victorinox and Instant Pot, asked Made in Evolve for support to optimise its marketing campaigns and improve customer journey management.

Key Actions:

• Creation of advertising campaigns on Google Ads and Meta, targeted at specific segments.
  
  
• Email automation with Klaviyo, integrating cart recovery and cross-selling flows.
  
  
• Detailed performance analysis to continuously optimise the advertising budget.

Results:

• A +35% increase in campaign ROAS.
  
  
• Recovery of 25% of abandoned carts, with average order value up by +18%.

Our Strengths Recognised by the Report

The Casaleggio e Associati report highlighted how Made in Evolve stands out for its multidisciplinary approach and use of innovative technologies. Among the key points of recognition:

1. Focus on technological innovation:
   
   
   • Integration of advanced tools such as Shopify, Klaviyo and scalable payment systems.
     
     
   • Full support in implementing AI solutions to personalise the user experience.
     
     
2. Multidisciplinary, international team:
   
   
   • A mix of skills ranging from development to managing advanced marketing campaigns.
     
     
   • A solid presence since 2008 in both the Italian and international markets.
     
     
3. Concrete, measurable results:
   
   
   • Average growth of 30% in conversions for managed projects.
     
     
   • Significant improvements in key performance metrics, such as email open rate and average order value.

Why the Right Partner Makes the Difference

Choosing the right technology partner can determine the success or failure of an ecommerce business. Stores that don't invest in scalable solutions and targeted strategies risk facing the following consequences:

• Limited growth: Without proper system integration and a data-driven approach, it's impossible to scale effectively.
  
  
• Increased operating costs: A lack of automation leads to inefficiencies that impact profit margins.
  
  
• Reduced competitiveness: In a market where innovation and personalisation are essential, failing to keep pace means losing customers.

Being mentioned in the 2024 Casaleggio e Associati Report is a testament to the value that Made in Evolve brings to its clients. If you want to turn your ecommerce business into a growth and performance machine, trust a team with recognised, proven experience.

Request a free consultation today and discover how we can help you achieve your goals with tailor-made solutions and a strategic approach. Let's take your ecommerce to the next level!

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