From the eP Summit stage: a new vision for fashion e-commerce
Florence, 21 May 2025
Stazione Leopolda. A place where, every year, brands, technologies and ideas come together to reshape the future of the fashion system.
We'll be there — Made in Evolve. And we'll bring far more than just a stand.
We're here to talk about direction
Together with Champion and Shopify, we'll take the stage at the eP Summit to tell the story of a project that embodies what we believe: that e-commerce today is not just technology. It's identity, strategy and method.
During the live talk, we'll discuss what it really means today to build a digital ecosystem that genuinely brings brand and performance together.
We'll do it through a concrete case history: Champion's new eCommerce project, built on Shopify Plus and designed to scale without losing consistency.
On stage
Joining us for the conversation will be:
- Massimo Visioni, Senior Account Executive– Shopify
- Gabriele Barbati, Head of Digital – Champion
- Gionata Galdenzi, Made in Evolve | Retex
A direct exchange of visions and approaches, to understand what a brand really needs today to be relevant online.Spoiler: a nice website isn't enough.
The new rules of commerce
In our day-to-day work we see it clearly: the old rules no longer work. It's not the loudest brand that wins. It's the one with a direction.
That's why we talk about New Rules of Commerce.
An approach that brings together design, technology and a data-driven culture, but always starting from one fundamental question:
"What kind of brand do you want to be, in the digital world?"
The Champion project is just one example. But the theme is broader: we need a new way of interpreting e-commerce. A more human, more deliberate, more scalable way.
See you there. But the conversation has already started.
On 21 May we'll be there, but our stand is already ready to tell you everything behind this vision.
We'll be waiting for you at eP Summit 2025 — but if you'd like to talk sooner, you know where to find us.
