10 Best-Selling Brands in 2024: The Foundations of a Winning eCommerce Strategy for 2025

Introduction

In the fashion industry, sales trends can vary significantly depending on context and target audience. In this article, we present sales data for the 10 top-performing brands, gathered from our 37 partners. It's important to stress that these statistics aren't a snapshot of the national market, but rather offer a focused view of performance across a significant sample of partners operating in the premium fashion sector.

1. Autry

Autry remains the undisputed protagonist, despite expectations of a natural slowdown after previous seasons' boom. With revenue of €463,682.07 and 2,809 orders, the brand recorded further growth, proving its proposition continues to resonate strongly with consumers. The average price per product, at €165.01, reflects accessibility combined with a versatile, modern style. That said, the spring-summer season is one to watch, as we may see a slight slowdown — a sign of possible market saturation.

2. Hogan

Hogan, with revenue of €390,735.61 and 1,413 orders, shows that the classic market still offers huge opportunities. Its high ranking reflects strong appreciation for the brand's quality and heritage. With an average price of €276.39, Hogan combines elegance and functionality, meeting the needs of customers looking for timeless footwear. This result reinforces the sense that there's always a live demand for products with a classic, enduring design.

3. Premiata

Premiata is enjoying a period of steady growth, totalling €386,013.68 in sales across 1,999 orders. The average price of €193.14 makes the brand competitive within the premium segment, where it stands out thanks to a well-balanced mix of innovation and tradition. In recent years, the brand has invested heavily in communication and image renewal, earning itself a prominent position. This strategic approach has allowed Premiata to consolidate its customer base and attract new ones, especially among younger consumers.

4. Dondup

Dondup confirms itself as a pillar of the premium segment, especially in denim, with revenue of €376,875.48 and 2,243 orders. The average price of €168.06 highlights the brand's ability to position itself as a reliable choice for lovers of quality, contemporary-design garments. Its attention to detail and use of high-quality materials make it a preferred choice for those seeking products that combine style and durability. Dondup is a safe bet for multi-brand retailers looking to offer their customers iconic pieces with an unmistakable character.

5. New Balance

With total revenue of €355,411.59 and 3,152 orders, New Balance continues to consolidate its status as an icon of the sneaker market. The average price of €112.74 makes it one of the most accessible brands in the premium bracket, widening its audience. Its strength lies in its ability to combine comfort, performance and design. In recent years, the brand has also gained a prominent position in the lifestyle segment, thanks to high-profile collaborations and the launch of models that blend tradition and innovation.

6. Elisabetta Franchi

Despite a decline compared to previous seasons, Elisabetta Franchi remains a prominent name, with revenue of €327,186.40 and 1,603 orders. The average price of €204.13 reflects the brand's premium positioning, which still manages to retain a loyal customer base. Its elegant, feminine total-look offering places it second in the total-look brand ranking. This result demonstrates the brand's ability to adapt to market challenges, continuing to be a preferred choice for special occasions and refined everyday outfits.

7. Stone Island

Stone Island, despite price increases following its acquisition by Moncler and its removal from many multi-brand retailers, remains a key reference point. With revenue of €264,035.82 and 868 orders, the brand stays relevant thanks to its ability to innovate. The average price of €304.10 reflects the brand's premium positioning, built on technical materials and cutting-edge design. Its distinctiveness makes it an essential brand for customers seeking distinctive, high-quality garments.

8. Herno

Herno stands out as one of the leading players in the luxury outerwear sector, with revenue of €248,024.00 and 504 orders. The average price of €492.58 highlights the brand's high-end positioning. The combination of tailoring innovation and superior-quality materials continues to make Herno a go-to choice for consumers seeking versatile, highly elegant garments. Its ability to interpret trends without ever betraying its own identity is what makes the brand a leader in its segment.

9. Philippe Model

Philippe Model, while going through a slowdown, remains one of the most sought-after sneaker brands in the premium sector, with revenue of €246,185.74 and 1,185 orders. The average price of €207.74 reflects the brand's positioning, which remains synonymous with craftsmanship and sophisticated design. However, the growth of competitors such as Autry has posed a challenge for the brand, which will need to keep innovating to maintain its market position.

10. Max Mara

Max Mara confirms itself as an evergreen of the fashion industry, with revenue of €246,030.51 across 1,124 orders. The average price of €218.75 shows the brand's ability to stay competitive even in an ever-evolving market. Recently, Max Mara has adopted a price-conscious strategy, a move that has proven successful, especially at a time when many consumers are seeking a balance between quality and value.

Conclusion

The data analysis reveals a clear return to the classics. For multi-brand retailers, it's essential to invest in the right product, which is one of the four key pillars for building a winning eCommerce operation and an effective multichannel strategy.

Beyond the product, it's crucial that the website delivers an experience that best represents the brand's mood and identity. Photography, often overlooked, is actually one of the key aspects: photography and styling determine the character and appeal of the offering.

Finally, the advertising strategy must be carefully crafted to ensure a positive impact on sales. While there are many other relevant factors, these components make up the essential foundations for success in online selling.

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