Business Development
Understanding your market to guide your e-commerce growth. We analyse market dynamics, competitors and customers to uncover opportunities and inform your decisions. From positioning to commercial strategy: a clear plan for where to grow and how to get there.
Team
- Jarno Canulli
- Alessandro Zamboni
- Simone Ori
- Cecilia Superbi
- Art Director
- CMO & Co-Founder
- Graphic Designer
- Stylist and Consulting
Services
Market & Competitive Analysis
- Market and category dynamics analysis
- Competitor benchmarking and mapping
- Customer and demand insight
- Assessment of markets and channels
Strategic Positioning & Growth Opportunities
- Brand positioning in its market
- Value proposition and differentiation
- Identification of growth opportunities
- Prioritisation of markets and channels
Commercial Strategy & Growth Roadmap
- Commercial strategy across channels
- Unified Commerce model
- Investment priorities and business case
- Growth roadmap with milestones and KPIs
Awards
- Honorable Mention
- Nomination eCommerce O.T.Y.
Awwwards
Tools
Google Analytics
Shopify Plus
Klaviyo
Meta Ads
Claude
Overview
Understanding your market to guide your e-commerce growth. We analyse market dynamics, competitors and customers to uncover opportunities and inform your decisions. From positioning to commercial strategy: a clear plan for where to grow and how to get there.
Market & Competitive Analysis
Every direction starts from the market, not from assumptions. We study how the category is moving, who the competitors are and how they sell, and what customers expect from a fashion and lifestyle brand today.
The aim is a shared reading of the scenario: where demand is growing, where the space is crowded and where the brand has room to stand out.
In practice you get a market analysis, a competitor benchmark across channels and price points, and a customer profile, reviewed with the team before any decision is made.
Strategic Positioning & Growth Opportunities
Positioning is the choice of where the brand plays and why it should win there. We define the value proposition, the price territory and the differentiation that make the brand recognisable in its market.
From there we bring out the opportunities worth pursuing: markets, channels, categories or audiences, weighed by potential and effort.
In practice you get a positioning statement, a map of growth opportunities and a shortlist of priorities, each with the reasoning and the data behind it.
Commercial Strategy & Growth Roadmap
Strategy becomes a plan when it connects decisions to investments. We define the commercial model across own store, marketplaces and retail, so that channels, experiences and systems work as one Unified Commerce.
Every step is weighed by the value it builds over time, so that growth stays economically sustainable.
In practice you get a commercial strategy, an investment plan by priority and a growth roadmap with milestones and KPIs, reviewed with the team at every stage.
Partners
SOTF 2026©
We designed SOTF as a space where streetwear meets culture, bold, refined, and built to transform style into experience.
- +14% Average Session Duration
- 3.2 Pages per Session
- +4% Conversion Rate
Champion 2026©
For Champion Europe, we designed more than a store, we built a digital arena where performance meets identity. A space that blends sport, style, and technology to embody the energy of the brand.
- +19% Revenue Growth
- +35% ROAS
- +250% Faster Page Load Time
Benetton 2025©
For Benetton, we redefined the concept of outlet — not a separate space, but a coherent extension of the brand identity.
- +1.11% Conversion Rate
- 26.6% Bounce Rate
- 2.8 Pages per Session
Approach
01 Analysis
We read the market, the competitors and the customers, together with the numbers of the business: where it earns today and where it could grow.
02 Positioning
Where the brand plays and why it should win there: value proposition, price territory and differentiation, defined with the team.
03 Opportunities
Markets, channels, categories and audiences, weighed by potential, effort and investment, then put in order of priority.
04 Strategy
The commercial model across store, marketplaces and retail, with channels, experiences and systems connected in one Unified Commerce.
05 Roadmap
A growth plan with milestones, investments and KPIs, reviewed over time so that every decision builds lasting value.
Deliverables
- Market and category analysis
- Competitor benchmark
- Customer and demand insight
- Positioning statement
- Value proposition and differentiation
- Map of growth opportunities
- Market and channel priorities
- Commercial strategy
- Investment plan by priority
- Growth roadmap with KPIs
Who it is for
Fashion and lifestyle brands that want to decide where to grow before investing: brands entering new markets or channels, brands reviewing their commercial model and brands that have grown fast and now need clear priorities.
Fifteen years inside fashion: we know how a collection is decided, produced and sold, and we turn that knowledge into choices that hold up in the market.
Results
Strategic choices, measured after launch: people stay longer, see more of the catalogue and buy more often.
- +14% Average Session Duration, SOTF
- +18% Conversion Rate, Unimatic
- -14% Bounce Rate vs Previous Site, Pollini
Questions
What is Business Development for a fashion brand?
It is the work that comes before investment: understanding the market, the competitors and the customers, choosing where the brand should play and setting the priorities for growth. At Made in Evolve it ends in a commercial strategy and a roadmap the whole team can follow.
What do you deliver in a Strategic Growth project?
A market and competitor analysis, customer insight, a positioning statement, a map of growth opportunities, a commercial strategy across channels and a growth roadmap with investments, milestones and KPIs.
Do you only work with fashion brands?
Fashion and lifestyle is where we come from and where most of our partners are, but the method works for any brand that sells across channels and wants to grow with a clear direction.
Can strategy and execution be done together?
Yes, and it is the way we prefer to work. The plan is carried out with our Creative Technology, Marketing and Operations teams, so nothing is lost between strategy and result.
Which tools do you use?
We work on the brand's own data, from analytics, the store, the CRM and the advertising platforms, alongside market and competitor research, and use AI where it speeds up the analysis.
Creative Technology
From the first sketch to the systems behind it: experience design, interface, frontend and integration in one area, turning the creative vision into a working digital experience connected to the business.
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