Creative Technology

From the first sketch to the systems behind it: experience design, interface, frontend and integration in one area, turning the creative vision into a working digital experience connected to the business.

Team

  • Nikita Zanella
  • Ekaterina Ponomareva
  • Davide Lugli
  • Dimitri Sohonov
  • Eric Affinito
  • Marco Campani
  • Pasquale Gallo
  • Front-end Developer
  • Front-end Developer
  • Front-end Developer
  • Front-end Developer
  • Back-end Developer
  • System Integration Lead
  • Back-end & DevOps Engineer

Services

Experience & Interface Design

  • UX research and user journeys
  • UI design and prototyping
  • Visual identity for digital channels
  • Design systems and component libraries

Development & Platforms

  • Shopify and Shopify Plus store development
  • Custom theme and frontend development
  • Catalogue, markets and checkout setup
  • Payments and shipping setup

Migration & Headless

  • Migration from Magento, PrestaShop or WooCommerce
  • SEO redirects and ranking preservation
  • Shopify headless storefronts
  • APIs and composable architecture

System Integration

  • ERP integrations
  • PIM and DAM with Nucleo
  • CRM integrations
  • Logistics and fulfillment integrations

Awards

  • Honorable Mention
  • Nomination eCommerce O.T.Y.
  • Awwwards

Tools

  • Shopify Plus
  • Next.JS
  • Nucleo PIM & DAM
  • Figma

Overview

One area for what is usually kept apart: experience design, interface, frontend and system integration. The creative vision becomes a working digital experience, connected to the systems that run the business.

Experience & Interface Design

We design the experience before the screens: research, user journeys and content structure, then the interface, the visual identity on digital channels and the design system that holds it together.

Every component is designed to be built, so nothing is lost on the way to code.

In practice you get journeys and wireframes, an interface designed and prototyped in Figma, a design system with documented components and a visual identity ready for every channel.

Development & Platforms

We build on Shopify and Shopify Plus, from the theme to the checkout. Catalogue, collections, payments and shipping are set up around how the brand really sells, in every market it serves.

Clean code, fast pages and a platform the team can run on its own after launch.

In practice you get a store built on Shopify Plus, with catalogue, markets, payments and shipping configured, tested on real orders and handed over with training for the team.

Migration & Headless

Moving platform should not mean starting over. We bring products, customers and order history across from Magento, PrestaShop or WooCommerce, and map every URL so that rankings follow.

When a theme is not enough, a custom frontend on Shopify headless frees the experience.

In practice you get a migration plan, a complete URL map, a rehearsal of the go-live on a staging store and, where it is needed, a headless storefront built on documented APIs.

System Integration

An experience is only as good as the systems behind it. We connect the store with ERP, PIM, CRM, logistics and fulfilment, so that stock, prices, orders and customers move on their own.

One version of products, assets and data across channels, with Nucleo PIM & DAM.

In practice you get stock, prices, orders and customers synchronised between the store and ERP, PIM, CRM and logistics, with logs and alerts that tell the team when something stops.

Partners

Champion 2026©

For Champion Europe, we designed more than a store, we built a digital arena where performance meets identity. A space that blends sport, style, and technology to embody the energy of the brand.

  • +19% Revenue Growth
  • +35% ROAS
  • +250% Faster Page Load Time

VIEW THE PROJECT

Autry 2026©

Autry engaged us in a digital transformation journey centered around the migration to Shopify Plus, creating a more scalable, high-performing ecommerce ecosystem built to support the brand’s international growth ambitions.

  • Project in progress
  • Phase 1 live, September 2026
  • Phase 2 spring 2027

VIEW THE PROJECT

Pollini 2024©

Pollini is more than a brand: it’s a legacy living in the present. Our task was to elevate it digitally without ever losing its soul.

  • +22% Average Time on Site
  • +17% Average Order Value
  • -14% Bounce Rate vs Previous Site

VIEW THE PROJECT

Approach

01  Audit

We review the current experience, the platform, the code and the integrations, and list what has to be kept, rebuilt or left behind.

02  Design

Journeys, interface and design system defined with the brand team, prototyped and tested with real content before anything is built.

03  Architecture

The structure of the platform and of the systems around it, written down before the first line of code: data, APIs, markets and the order of the work.

04  Build

Frontend, catalogue, checkout and integrations built in short cycles, with the approved design visible and testable from the first weeks.

05  Launch and support

End to end tests and a rehearsal of the go-live, then monitoring, maintenance and CRO testing, so the experience keeps improving after launch.

Deliverables

  • Experience and technical audit
  • User journeys and wireframes
  • UI design and Figma prototype
  • Design system
  • Architecture document
  • Shopify Plus store
  • Custom theme or headless storefront
  • Data migration and SEO redirects
  • ERP, PIM and CRM integrations
  • Technical documentation and training

Who it is for

Fashion and lifestyle brands whose digital experience no longer matches the brand, brands on Magento, PrestaShop or WooCommerce moving to Shopify without losing rankings, and brands growing into new markets that need every channel connected to ERP, PIM and logistics.

The people who design the experience also build it, so what is approved in Figma is what goes live, and the same team stays on after launch for maintenance and testing.

Results

Design and engineering in one team show up in the numbers: time on site, speed and bounce rate.

  • +250% Faster Page Load Time, Champion
  • +22% Average Time on Site, Pollini
  • -70% Bounce Rate vs Previous Site, Kunzi

Questions

What does Creative Technology cover?

Experience design, UX/UI, visual identity and design systems, development on Shopify and Shopify Plus, migrations, headless storefronts and the integrations with the systems behind the business.

Can you migrate our store to Shopify Plus without losing SEO?

Yes. Every URL is mapped and redirected, content and metadata are carried across, and rankings are monitored after go-live until they are back where they were, and beyond.

When does headless make sense?

When the experience needs more freedom than a theme allows, or the traffic and the number of markets call for a separate frontend. For many brands a well built Shopify Plus theme is the better choice, and we say so.

Which systems can you integrate with the store?

ERP, PIM, CRM, logistics and fulfilment, so that stock, prices, orders and customers move on their own instead of being copied by hand.

Do you stay on after the launch?

Yes. Technical maintenance, monitoring and CRO testing continue after go-live, with the same team that designed and built the store.

Performance Marketing

Marketing that starts from the store and ends in the numbers: paid media, search, conversion, email and retention working as one plan, read every day and measured in revenue.

Scroll to explore Performance Marketing