Performance Marketing
Marketing that starts from the store and ends in the numbers: paid media, search, conversion, email and retention working as one plan, read every day and measured in revenue.
Team
- Alessandro Zamboni
- Ludovico Reali
- Gian Marco Zamboni
- Valerio Burioli
- Mattia Annese
- CMO & Co-Founder
- Performance Marketing
- Performance Marketing
- SEO & GEO Specialist
- Project Manager & CRM
Services
Performance Marketing
- Meta Ads (Facebook and Instagram)
- Google Ads (Search, Shopping, Performance Max)
- Customer acquisition strategies
- ROAS and CAC optimization
E-commerce SEO
- Technical SEO audits
- Category and product page optimization
- Keyword strategy for fashion and lifestyle brands
- Ranking and performance monitoring
Conversion Rate Optimization
- User behavior analysis
- Product page optimization
- A/B testing on layouts and funnels
- Checkout optimization
Email Marketing & Lifecycle
- Klaviyo setup and configuration
- Advanced audience segmentation
- Lifecycle automation flows
- Strategic newsletter campaigns
Customer Retention
- Loyalty programs and repeat purchase strategy
- CRM segmentation and personalization logic
- Omnichannel retention flows (email, SMS, WhatsApp)
- Customer lifetime value optimization
Tools
Meta Ads
Google Ads
Klaviyo
Shopify
Overview
Marketing that starts from the store and ends in the numbers: paid media, search, conversion, email and retention working as one plan, read every day and measured in revenue.
Performance Marketing
Campaigns on Meta and Google built around margins, not vanity metrics. We plan acquisition by market and season, and keep the budget moving towards what returns.
ROAS and acquisition cost are read every day, with the creative and the store in the same conversation.
In practice you get a media plan by market and season, campaigns live on Meta and Google, and a daily read of ROAS and acquisition cost that moves the budget towards what returns.
E-commerce SEO
Organic search is the channel that keeps paying. We audit the technical base, structure categories and product pages, and build a keyword strategy on how people search for fashion and lifestyle.
Rankings and traffic are monitored over time, and through every migration.
In practice you get a technical audit, a map of keywords for categories and products, the fixes ordered by impact and a monthly report on rankings and organic revenue.
Conversion Rate Optimization
More revenue from the same traffic. We study how visitors move through the store, find where they drop and test the changes that bring them to the checkout.
Product pages, funnels and checkout improve one test at a time, on numbers rather than opinions.
In practice you get a map of where visitors drop, a calendar of A/B tests on product pages and checkout, and every result written down with its effect on conversion.
Email Marketing & Lifecycle
Email is where a first order becomes a relationship. We set up Klaviyo, segment the audience on real behaviour and build the flows that follow each customer from welcome to win-back.
Newsletters are planned like campaigns, with the same care as the brand's own editorials.
In practice you get Klaviyo configured and connected to the store, segments built on behaviour, the welcome, cart and win-back flows live, and a newsletter calendar.
Customer Retention
The most profitable customer is the one who comes back. We design loyalty programs, personalisation rules and retention flows across email, SMS and WhatsApp.
The goal is one number: customer lifetime value, growing season after season.
In practice you get a retention plan with loyalty rules, personalisation logic and flows across email, SMS and WhatsApp, measured on repeat purchase and lifetime value.
Partners
Roberto Collina 2025©
We redesigned the official e-commerce site of Roberto Collina. Interface, structure, experience. All of it.
- +73% Revenue vs Last Year
- +38% Average Order Value vs Last Year
- +25% Orders vs Last Year
Paris Ricci 2022©
For Paris Ricci, we rebuilt the digital identity of a historic retailer, merging seven physical stores into one unified online powerhouse.
- +420% Sales Increase
- x7.8 ROAS
- +8.3k Orders per Year
MACHINE-A 2021©
For MACHINE-A, we engineered the global growth engine of London’s most avant-garde fashion destination.
- +38% Sales Increase
- x4.8 ROAS
- +5k Orders per Year
Approach
01 Audit
We read accounts, store and data: what each channel returns, where the margin is and where the budget is wasted.
02 Plan
Channels, budgets and targets by market and season, with one number to answer to: revenue, not clicks.
03 Launch
Campaigns, search work, flows and tests go live together, so that each channel feeds the others.
04 Measure
Results are read every day and reported every month, in the same dashboard as the store.
05 Optimise
Budget, creative and pages move to what works; what does not is stopped quickly.
Deliverables
- Marketing and channel audit
- Media plan by market
- Meta and Google campaigns
- Technical SEO audit and roadmap
- Keyword strategy
- CRO test calendar and reports
- Klaviyo setup and flows
- Newsletter calendar
- Loyalty and retention plan
- Monthly performance dashboard
Who it is for
Fashion and lifestyle brands that sell online and want growth they can read in revenue: brands that spend on ads without knowing what returns, brands whose organic traffic has stalled and brands with customers who buy once and do not come back.
Marketing, store and design work as one team, so a campaign, its landing page and the email that follows it are planned together, across every channel.
Results
Growth measured in revenue and in the return on every euro spent.
- +73% Revenue vs Last Year, Roberto Collina
- x10.5 ROAS, Pier
- +420% Sales Increase, Paris Ricci
Questions
What does a performance marketing agency for e-commerce do?
It plans and runs paid acquisition on Meta and Google, and reads it against margin: budget by market and season, creative testing, and a daily look at ROAS and acquisition cost.
How does e-commerce SEO work for a fashion and lifestyle brand?
Technical audit first, then category and product page structure and a keyword strategy built on how people search for fashion and lifestyle. Rankings are monitored over time and through migrations.
What is conversion rate optimisation?
The work of getting more orders from the same traffic: studying how visitors move through the store, finding where they drop and testing changes on product pages, funnels and checkout.
Why do you use Klaviyo for email and retention?
It connects to the store, so segments and flows follow what customers actually do. We set it up, build the flows from welcome to win-back and plan newsletters like campaigns.
How do you report results?
Every month, in one dashboard with the store data: revenue, ROAS, acquisition cost, conversion and customer lifetime value, with the next steps written next to the numbers.
Commerce Operations
Operations is everything a customer never sees: selling in new countries as Merchant of Record, payments and compliance, product data and the analytics that tell the team what to do next.
Scroll to explore Commerce Operations