Commerce Operations
Operations is everything a customer never sees: selling in new countries as Merchant of Record, payments and compliance, product data and the analytics that tell the team what to do next.
Team
- Francesco Bellato
- Filippo Martini
- Marco Campani
- Mattia Annese
- Chief Executive Officer
- Chief Technology Officer
- System Integration Lead
- Project Manager & CRM
Services
MoR – Global Expansion
- Global tax and VAT compliance management
- International payments and currency handling
- Cross-border logistics and duty optimization
- Market entry without a local legal entity
MoR – Operations
- Fraud prevention and chargeback handling
- Payment routing and authorization optimization
- Regulatory compliance (GDPR, local laws)
- Financial reconciliation and reporting
Product Data & Feed Optimization
- Advanced product feed optimization
- Google Shopping and Meta catalog setup
- Multi-channel product synchronization
- Dynamic attributes and feed rules management
Data Intelligence & Analytics
- Business and channel KPI analysis
- Custom dashboards and reporting
- Marketing performance tracking
- Customer behavior analysis
Tools
Shopify Plus
Google Merchant Center
Meta Catalog
Nucleo PIM & DAM
Overview
Operations is everything a customer never sees: selling in new countries as Merchant of Record, payments and compliance, product data and the analytics that tell the team what to do next.
MoR – Global Expansion
Selling abroad without opening a company in every country. As Merchant of Record we take on taxes, VAT, payments and duties, so the brand can enter new markets quickly.
Prices, currencies and shipping feel local to the customer, and stay simple for the team.
In practice you get a market entry plan, the store ready with local prices, currencies and payment methods, and tax, VAT and duties handled by us from the first order.
MoR – Operations
Behind every order there is a payment to approve, a risk to check and a rule to respect. We run fraud prevention, chargebacks, payment routing and compliance day to day.
Every month closes with reconciled numbers and clear reporting.
In practice you get payments routed and monitored, fraud and chargebacks handled, compliance checked against local rules, and a monthly close with reconciled numbers.
Product Data & Feed Optimization
Products travel to Google, Meta and the marketplaces through their feeds. We structure and enrich the data, set up the catalogues and keep every channel in sync with the store.
Rules and dynamic attributes do the repetitive work, and the campaigns get better data to work with.
In practice you get structured and enriched product data, catalogues live on Google, Meta and the marketplaces, and rules that keep every channel in sync with the store.
Data Intelligence & Analytics
Decisions need numbers people can read. We define the KPIs that matter, build custom dashboards and bring marketing, sales and customer data into one view.
It is the idea behind Nucleo, our platform: the data is read by the machine; the decision stays with people.
In practice you get the KPIs that matter defined with the team, dashboards that bring marketing, sales and customer data into one view, and a regular read of what to do next.
Partners
Dockers 2026©
Dockers involved us in the shift of its European business from the Levi’s group to the Orbico group. Today we manage the whole e-commerce project as Merchant of Record.
- +23% Conversion Rate
- x5.8 ROAS
- 4.5 Pages per Session
Australian 2026©
We partnered with Australian through a continuous approach to performance, design and growth strategy, connecting data, content, technology and marketing into a single, evolving system.
- +30% MER vs Last Year
- +12% Revenue vs Last Year
- +24% Orders vs Last Year
Kunzi 2024©
Kunzi needed a new structure: clearer, stronger, more integrated. Our task was to transform it without breaking the identity behind it.
- +30% Average Annual Growth
- x3.8 Stable ROAS across Campaigns
- -70% Bounce Rate vs Previous Site
Approach
01 Audit
We look at markets, payments, product data and reporting as they are today, and list what slows the team down or exposes the brand to risk.
02 Set up
Entities, payment routes, feeds and dashboards configured around how the brand really sells, market by market.
03 Run
Orders, payments, compliance and catalogues handled day to day, with clear owners and a calendar of what closes when.
04 Report
Reconciled numbers and readable dashboards every month, shared with finance, marketing and management.
05 Expand
New markets and new channels opened one at a time, on the same base, without starting over.
Deliverables
- Market entry plan
- Tax, VAT and duties set-up
- Payment routing and fraud rules
- Compliance checklist (GDPR and local laws)
- Monthly reconciliation and reporting
- Product feed structure and rules
- Google Shopping and Meta catalog set-up
- Multi-channel synchronisation
- KPI framework
- Custom dashboards
Who it is for
Fashion and lifestyle brands that want to sell in new countries without opening a company in each one, brands whose payments, fraud and compliance take too much of the team’s time, and brands whose products reach Google, Meta and marketplaces with data that is incomplete or out of date.
Operations is where Creative Technology, Marketing and the business meet: the same team that connects channels, experiences and systems keeps them running and reads their numbers.
Results
Operations that open markets and keep the numbers clean, season after season.
- +23% Conversion Rate, Dockers
- +30% MER vs Last Year, Australian
- +24% Orders vs Last Year, Australian
Questions
What is a Merchant of Record?
The company that sells the product legally to the customer in a country and takes on taxes, VAT, payments and duties. It lets a brand enter a market without opening a local entity.
Which markets can we open with Merchant of Record?
The ones where selling has a local tax and payment cost the brand does not want to carry. The market list and the rules for each are set during the entry plan.
How do you reduce fraud and chargebacks?
With rules on risk and payment routing, monitoring of every order and a clear process for disputes, reviewed every month together with the reconciliation.
Why do product feeds matter?
Google, Meta and the marketplaces read the product data to show your products. Complete, structured and up to date data means better campaigns and fewer rejected products.
What do the dashboards show?
The KPIs we define with the team: revenue, margin, acquisition cost, conversion and customer behaviour, with marketing, sales and customer data in one view.
AI Unit
Our AI Unit puts artificial intelligence where it earns its place: in the images, in search, in the shopping experience and in the daily work of the team. The data is read by the machine; the decision stays with people.
Scroll to explore AI Unit