AI Unit
Our AI Unit puts artificial intelligence where it earns its place: in the images, in search, in the shopping experience and in the daily work of the team. The data is read by the machine; the decision stays with people.
Team
- Filippo Martini
- Jarno Canulli
- Valerio Burioli
- Pasquale Gallo
- Chief Technology Officer
- Art Director
- SEO & GEO Specialist
- Back-end & DevOps Engineer
Services
AI Generative Visual Production
- AI product scene generation
- AI images for advertising campaigns
- Image enhancement and upscaling
- AI visual concepts for marketing assets
Advanced SEO & Search Strategy
- AI semantic keyword research
- AI-assisted SEO content generation
- Automated metadata and schema optimization
- AI competitor and search gap analysis
AI Shopping & Automation
- Conversational and voice shopping assistants
- Dynamic modules from discovery to checkout
- Workflow automation across catalogue and content
- AI analysis of sales and customer data
Tools
Claude
Photoshop
Shopify
Nucleo PIM & DAM
Overview
Our AI Unit puts artificial intelligence where it earns its place: in the images, in search, in the shopping experience and in the daily work of the team. The data is read by the machine; the decision stays with people.
AI Generative Visual Production
More images, faster, without losing the brand's eye. We generate product scenes and campaign visuals with AI, and enhance and upscale existing assets for every format.
Art direction stays human: the AI produces, the team chooses.
In practice you get product scenes and campaign visuals generated from your own assets, upscaled for every format, with art direction approved by your team before anything goes out.
Advanced SEO & Search Strategy
Search is moving from keywords to meaning, and from results pages to AI answers. We use AI to research intent, write and optimise content at catalogue scale and find the gaps competitors leave open.
Metadata and structured data stay up to date on their own, so every product can be found and cited.
In practice you get intent and keyword research, content written and optimised at catalogue scale, metadata and structured data kept up to date, and a map of the gaps your competitors leave open.
AI Shopping & Automation
Aura, our in-house prototype, shows where this goes: an AI shopping assistant for Shopify, with conversational and voice search and dynamic modules that guide the user from discovery to checkout.
Behind the scenes, automations take repetitive work off the team, from catalogue to content.
In practice you get an AI shopping assistant with conversational and voice search on Shopify, dynamic modules from discovery to checkout and automations for the repetitive work on catalogue and content.
Partners
Aura 2024©
Aura is our in-house prototype of an AI shopping assistant for Shopify: conversational and voice search, dynamic modules and automations that guide the user from discovery to checkout.
- 72% Of Users Interact with Aura while Browsing
- +41% Faster Product Discovery
- +38% More Minicart Accesses than Average
Champion 2026©
For Champion Europe, we designed more than a store, we built a digital arena where performance meets identity. A space that blends sport, style, and technology to embody the energy of the brand.
- +19% Revenue Growth
- +35% ROAS
- +250% Faster Page Load Time
Dockers 2026©
Dockers involved us in the shift of its European business from the Levi’s group to the Orbico group. Today we manage the whole e-commerce project as Merchant of Record.
- +23% Conversion Rate
- x5.8 ROAS
- 4.5 Pages per Session
Approach
01 Find the use
We look for where AI saves time or earns money for the brand, and leave out what is only a novelty.
02 Prototype
A working version in weeks, tested on real products and real customers, before anything is scaled.
03 Direct
Art direction, tone and rules written down, so that the machine works inside the brand and not around it.
04 Integrate
The tool goes into the store and into the daily work of the team, with the data it needs and the limits it must respect.
05 Measure
Time saved, conversion and revenue read against the version without AI, and the decision stays with people.
Deliverables
- AI opportunity map
- AI visual production workflow
- Generated product scenes and campaign visuals
- Semantic keyword research
- Catalogue-scale SEO content
- Metadata and schema automation
- AI shopping assistant prototype
- Workflow automations
- Rules and guidelines for AI use
- Training for the team
Who it is for
Fashion and lifestyle brands that want to produce more images and content without losing their own eye, brands with large catalogues that cannot be optimised by hand, and teams that want AI in the daily work with rules, not as an experiment.
The data is read by the machine; the decision stays with people. That is the idea behind Nucleo and behind Aura, our in-house shopping assistant prototype.
Results
First results from Aura, our AI shopping assistant prototype.
- 72% Of Users Interact with Aura while Browsing, Aura
- +41% Faster Product Discovery, Aura
- +38% More Minicart Accesses than Average, Aura
Questions
What does an AI unit do for a fashion and lifestyle brand?
It puts AI where it earns its place: images, search, the shopping experience and the daily work of the team, with rules that keep the brand’s voice and the final decision with people.
Can AI images keep the brand’s look?
Yes, when art direction comes first. We generate from your assets and your rules, the AI produces and the team chooses what goes out.
How does AI help SEO?
It researches intent and keywords, writes and optimises content at catalogue scale, keeps metadata and structured data up to date and finds the gaps competitors leave open, so products can be found and cited in search and in AI answers.
What is Aura?
Our in-house prototype of an AI shopping assistant for Shopify, with conversational and voice search and dynamic modules that guide the user from discovery to checkout.
Does AI replace the team?
No. It takes repetitive work off the team and gives it more time for decisions. The decisions themselves stay with people.
Business Development
Understanding your market to guide your e-commerce growth. We analyse market dynamics, competitors and customers to uncover opportunities and inform your decisions. From positioning to commercial strategy: a clear plan for where to grow and how to get there.
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