TREEMME
Services
- Brand Direction
- Positioning
- Design UX/UI
- Shopify Development
- Photography & AI Imagery
- Performance Marketing
- Email Marketing & Automation
- Product Consulting
- Store and Online Connection
STARTING FROM ZERO,WEBUILTA BRAND WHERE PHOTOGRAPHYMEETSAI IMAGERYAND A GROWTHWESHARE AS PARTNERS.
Overview
With Treemme we built something that did not exist before. Starting from zero, we defined the brand’s positioning, created its e-commerce on Shopify and developed a visual language that brings photography and AI imagery together, widening the creative possibilities with a production that stays economically sustainable.
It is a project we follow in every part: brand direction, development, advertising, email marketing, product consulting and the connection between the store and online.
Design
The identity was built from the ground up: a clear positioning, a clean and contemporary storefront and a visual language where the shoes always come first.
Photography and AI imagery work side by side. Real shoots set the tone, AI scenes carry it across collections and campaigns, so the brand can show more, more often, at a cost that stays sustainable.
Every page starts from the product. Listings, product pagesand editorial blocks share one calm rhythm, so the collectionis easy to browse and each pair keeps its own character.
Photography and AI imagery follow the same art direction,so the store, the campaigns and the newsletterslook and feel like one brand.
Technology
The e-commerce runs on Shopify and is set up to grow with the brand. Product feeds for Google and Meta are generated from the catalogue, and the physical store and the online shop are connected, so they work as one business.
Advertising and email marketing run together: campaigns, automated flows and newsletters follow the same calendar and the same numbers, and season after season we work with Treemme on the product itself.
Product feeds are generated from the catalogue and stayup to date on their own, so every campaign on Googleand Meta always shows the right products.
Automated flows, from the welcome email onwards,run in the background, and the newsletters bringcustomers back, online and in store.
KPI and Results
Treemme is also a partnership built on revenue sharing: we grow together with what we build. The numbers show it in revenue, conversion, orders and advertising.
+120%
Revenue
+53%
Conversion Rate
+2,000
Orders per Year
x5.9
ROAS
Team
- Francesco BellatoChief Executive Officer
- Filippo MartiniChief Technology Officer
- Alessandro ZamboniChief Marketing Officer
- Jonathan BuanneProject Manager
- Mattia AnneseProject Manager & CRM
- Jarno CanulliArt Director
- Simone OriGraphic Designer
- Ludovico RealiPerformance Marketing
- Gian Marco ZamboniPerformance Marketing
- Davide LugliFront-end Developer
- Dimitri SohonovFront-end Developer
- Eric AffinitoBack-end Developer
- Marco CampaniSystem Integration Lead
- Valerio BurioliSEO & GEO Specialist
- Cecilia SuperbiFashion Stylist & AI Imagery
Overview
- Positioning from Zero
- E-commerce on Shopify
- Photography & AI Imagery
- ADV & Email Marketing
- Store and Online Connection
- Revenue-Sharing Partnership
- +15% Average Order Value
- +92% Products Sold
- x6 MER
Tools
- Figma
- Photoshop
- Shopify Plus
- Meta Ads
- Google Ads
POLLINI
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